Virtual Plunger Toolkit

A Plunging At-Home Guide

The 25th anniversary of the Polar Bear Plunge will be one for the history books. The Special Olympics Maryland team will keep the Maryland tradition alive this January by offering a new way to Plunge. That's right, for the first time ever, you will be able to Plunge at home! As a Virtual Plunger, you will still receive your coveted Plunge sweatshirt, be able to participate in our Virtual Plunger of the Week competition, and most importantly, support the 8,716 athletes of Special Olympics Maryland!

Step 1

Virtual Plunger Quiz

Virtual Plunging is new to everyone this year and your first step is to figure out what type of Virtual Plunger you are! Once you complete the quiz, you will be given examples of how to Plunge at-home that we think will work best for you. If you don't like your results, you can check out the full list of at-home Virtual Plunge examples here!


Animal Crossing Plunge

More details to be released on 12/1/20

Step 2

Fundraising Resources

New this year! Once you have registered on our Maryland Plunge, Corporate Plunge, Police Plunge, or Cool Schools Plunge fundraising websites, you will be ready to set up your Classy for Facebook Fundraiser. Please be sure to follow these steps exactly to ensure that your Facebook Fundraiser is connected to your fundraising page:

  1. Access your fundraising page 
  2. Log in at the top-right of the page if you haven’t already
  3. Select Manage at the top-right of your page
  4. Select the Facebook tab
  5. Select the Create button
  6. When the Facebook login prompt appears, log in if you haven't already
  7. Make sure the Manage your Fundraisers toggle is on
  8. Once you complete these steps, your Facebook fundraising page will be created automatically and appear on your Facebook activity feed. Select View on the tile that appears to visit your Facebook fundraising page.
  9. Once you have landed on your Facebook Fundraiser Page, edit the name of your fundraiser to be "Your Name's 2021 Plunge Fundraiser"

Any Facebook fundraiser that is set up directly on Facebook will not be linked to your Classy fundraising page and your funds will not be able to be transferred by our team. If you have any questions about the setup process or troubleshooting please contact us at

Click here for a step-by-step tutorial with pictures

Click here for a screen recording video walkthrough

Use your social media accounts! We know... social media is most of the time used for getting lost in wormholes of animal best friend videos, memes, and your great aunt's friend group drama, but it's also an awesome tool to help you fundraise for Plunge! Use the sample social content and graphic to promote your Virtual Plunge fundraising efforts.


Right click on the graphic to save to your computer, copy and paste the following sample content, then post the graphic and content to your social media accounts:

I just signed up for the 2021 Virtual Plunge to benefit @SpOlympicsMD! My Virtual Plunge plan is to [insert your Virtual Plunge plan here]. Before I virtually Plunge, I need help reaching my fundraising goal. Please donate to my page today! [insert your Plunge Page link OR insert your Classy for Facebook Fundraising Page link here] #PlungeMD #BearTheCold

Let’s start spreading the word! Email is a great tool to ask others to pledge their support and we have a few messages for you to work from. A few tips from, Beary White: make it personal, include pictures, make it FUN, and don’t forget to say THANK YOU!

Copy and paste this fundraising email and send you your network:

Dear [ insert supporter name here ]

I’m participating in the 25th Annual MSP Polar Bear Plunge as a Virtual Plunger in support of Special Olympics Maryland! My VIrtual Plunge plan is to [ insert how you plan to Plunge virtually ]. Before I do, I need your help to reach my fundraising goal. Your gift will not only help me bear the cold, but it will also directly support the 8,716 Special Olympics Maryland athletes who train and compete in a variety of sports year-round across the state. Every dollar helps!

Just click the link below to make a gift towards my personal fundraising page:
[ insert link to your fundraising page here ]

Thank you beary much for your support!

[ insert your name here ]

P.S. You can do me a big favor by forwarding this to someone you know!

Step 3

Best practices for filming your Virtual Plunge

In our new virtual world, the demand for video and digital content has increased exponentially. By now, we are sure that you have the hang of video recording, but if you are still new to the whole video thing, keep the following tips in mind when filming your Virtual Plunge at home!

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Don't stumble into bad lighting! We recommend filming your Virtual Plunge outside for the best lighting and to make it as cold as possible, BRRR! If you are not able to film outside, avoid spotlights and bright windows behind you, which can throw off the exposure of your video.

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The best way to film a video is in landscape mode (holding your phone sideways). If you have a tripod, use it to film. If you don't have one, you can stabilize your phone or camera using boxes or a window sill. You can also ask your housemates to be your camera crew for filming your Plunge!

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When you are set up and ready to film make sure you remember to smile and speak loudly! If you are filming with a friend, have them give you a count down of when to start. If you are filming alone, utilize the self timer feature on your phone to make sure you capture your whole Virtual Plunge!

Virtual Plunge Examples

Step 4

Submit your Virtual Plunge!


Beginning on Tuesday, December 1st you will be given the chance to submit your Virtual Plunge video for a chance to win big! Our athlete leaders will help us choose at least 2 Virtual Plunge videos per week to have the Plunge Maryland community vote on. The Virtual Plunge video that receives the most votes at the of each week will be named our Plunger of the Week, score a Plunge Prize Pack, and be entered in our Plunger of the Year contest.

Details & rules to be released the week of 12/1/20