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How to execute your Virtual Plunge

There is no right or wrong way to execute your Virtual Plunge. The main goals are to raise money in support of the 6,102 athletes of Special Olympics Maryland and to have fun! We recommend these three strategies to ensure that you meet your fundraising goals:

Plunge then Fundraise

  1. Plunge Prep (figure out how you are going to virtually Plunge)
  2. Film your Plunge
  3. Post your Virtual Plunge video to your social, send it out in emails, and embed it on your Classy fundraising page. This will encourage donors to donate to you because they can see that you already took the Plunge! Remember to tag and mention @SpOlympicsMD and @PlungeMD!

Fundraise then Plunge

  1. Plunge Prep (figure out how you are going to virtually Plunge)
  2. Post your plan to your social, send it out in emails, and add it on your Classy fundraising page with the following text:
    • I just signed up for the 2022 Virtual Plunge to benefit @SpOlympicsMD! My Virtual Plunge plan is to [insert your Virtual Plunge plan here]. Before I virtually Plunge, I need help reaching my fundraising goal. Please donate to my page today! [insert your Plunge Page link OR insert your Classy for Facebook Fundraising Page link here] #PlungeMD #BearTheCold
  3. Solicit donations until you meet your fundraising goal
  4. Film your Plunge
  5. Post your Virtual Plunge video to your social, send it out in emails, and embed it on your Classy fundraising page with a thank you to all of your donors! Remember to tag and mention @SpOlympicsMD and @PlungeMD!

Flash Fundraising

  1. Plunge Prep (figure out how you are going to virtually Plunge)
  2. Pick a day where you have enough time to send out social posts, emails, and texts to your potential donors.
  3. On the day you have selected, post your plan to your social, send it out in emails, and add it on your Classy fundraising page with the following text:
    • I am virtually plunging TODAY and need your support. I want to reach my fundraising goal of [insert your fundraising goal] by [insert time of Virtual Plunge]. Please donate to my page right now and stay tuned for my Virtual Plunge! [insert your Plunge Page link OR insert your Classy for Facebook Fundraising Page link here] #PlungeMD #BearTheCold
  4. Monitor your donations that come in throughout the day leading up to your Plunge and engage with your donors! Say thank you, challenge people to donate who have not already by tagging them, or send them a quick thank you video message through email.
  5. Film your Plunge (or you can go live on social)
  6. Post your Virtual Plunge video to your social, send it out in emails, and embed it on your Classy fundraising page with another thank you to all of your donors! Remember to tag and mention @SpOlympicsMD and @PlungeMD!

Multiple Plunges

  1. Plunge Prep (figure out a few different ways you can virtually Plunge)
  2. Decide on a dollar amount threshold that you are comfortable with. This dollar amount will be your trigger to record a Virtual Plunge.
  3. Solicit donations until you meet your threshold goal by utilizing social media, email, and text messages:
    1. I am virtually Plunging every time I raise [insert threshold goal]. If you donate to my page to help me reach my next milestone, I will give you a thank you shoutout in my next video! Please donate to my page right now and stay tuned for my Virtual Plunge! [Insert your Plunge Page link OR insert your Classy for Facebook Fundraising Page link here] #PlungeMD #BearTheCold
  4. Film your Plunge once you meet your next milestone
  5. Post your Virtual Plunge video to your social, send it out in emails, and embed it on your Classy fundraising page with another thank you to all of your donors! Remember to tag and mention @SpOlympicsMD and @PlungeMD!
  6. Repeat this process until you have reached your fundraising goal!